Jan 13, 2023
When Donald Kelly, Founder of the Sales Evangelist, attempts to teach a group of
businesses how to infuse sales back into their culture, he
discovered that the key to success is building genuine
relationships with clients (especially during discovery) and
establishing a bridge between the value of your solution and their
problem.
He states, "The most effective organizations . . . they all have
the pedigree that everyone is in sales. Even if it's a brick and
mortar with a cashier at the front, all the way down to a senior
executive, if you can have that sales mentality . . . it's going to
be a very successful company. Here's one of the reasons why passion
is critical: If you have people on your team who don't believe in
what you're doing, then why are they even on your team?"
Donald grew up in Jamaica and shares his
experiences around how everyone had to find ways
to survive. It was tough going for sure. He went on to develop
his skills through years of in-the-trenches experience in
business-to-consumer sales, technology, and software. He was rated
in the top 29 of the Sales Force Influencers of 2022.
As he continued to ascend the ranks in
his various positions (as well as being a voracious consumer of
podcasts and YouTube videos), he created his own handbook that
others can replicate.
In this episode, you will learn:
1. How to infuse sales back into a business culture and make it a part of your company's DNA.
2. How to unlock the
secrets of successful sales strategies to skyrocket your business
profits!
3. The importance of passion in sales and how
to evoke it in order to make a genuine connection with
customers.
4. How to prepare for a sales call or visit, including researching potential clients, asking the right questions, and focusing on the customer's needs.
Click here to download transcript.
Other episodes you'll enjoy around recruiting, sales, & more:
Ross Lauder: https://www.halotalks.com/episode-333-ross-lauder-founder-chief-energy-officer-single-focus-talent/
Kory Angelin: https://www.halotalks.com/episode-336-kory-angelin-coo-volofit/
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