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HALO Talks: Elevating Wellness

The HALO Talks podcast is hosted by Pete Moore, the Managing Partner & Founder of Integrity Square, the leading boutique investment bank in the HALO sector (Health, Active, Lifestyle, Outdoors.) HALO Talks are a collection of the fitness industry’s most recognized and respected founders and key executives seeking positive change through the products and services they deliver.

The podcast focus is the vision and mission behind the business, how the guests found their purpose, lessons learned along the way, and expectations for the future.

  1. All Episodes
  2. Frank Lawrence, CEO, Little Rock Athletic Club

Frank Lawrence, CEO, Little Rock Athletic Club

Aug 28, 2020

"We're a platform for a life well lived . . . being a big, multipurpose facility you're always trying to reinvent yourselves and stay relevant," states CEO Frank Lawrence of the Little Rock Athletic Club. With 25+ years in banking, and having entered the HALO sector 10 years ago, Frank knows the "realities" of running a club versus "just looking at spreadsheets." Here he talks about rebranding during COVID, the positives (and challenges!) of running a larger facility, what's been occurring with their membership base during these challenging times, and more!