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HALO Talks: Elevating Wellness

The HALO Talks podcast is hosted by Pete Moore, the Managing Partner & Founder of Integrity Square, the leading boutique investment bank in the HALO sector (Health, Active, Lifestyle, Outdoors.) HALO Talks are a collection of the fitness industry’s most recognized and respected founders and key executives seeking positive change through the products and services they deliver.

The podcast focus is the vision and mission behind the business, how the guests found their purpose, lessons learned along the way, and expectations for the future.

  1. All Episodes
  2. Patrick Cundiff, Director of Marketing, Loud Rumor

Patrick Cundiff, Director of Marketing, Loud Rumor

Jun 13, 2020

"The fitness industry is notorious for having terrible retention rates. New leads are the lifeblood of any business," states Patrick Cundiff of Loud Rumor. Having worked with over 2,000 fitness studios in the past 5 years, their agency is well positioned to know what works and what doesn't. This discussion focuses on why it's necessary to consider pivoting part of your business online, retargeting, lead capture, continuing to provide value as facilities start to reopen, why it's important to keep advertising--especially now--and more.